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Find out about the current state of Content Marketing and what can be done to improve the effectiveness of your content marketing investment. Essential information, especially for small business. Read More

If you're looking to get a bigger slice of the earned media pie for your business, check out this super helpful article about how to get an editor to print your story. Read More

A lot is being written about businesses employing journalists but it's not quite as simple as hiring an out-of-work reporter. Do you know the key difference between traditional journalism and brand journalism? Are you making the most of your publishing efforts? As brands move towards content market Read More

Content Marketers are in an uproar over Mark Schaefer's Content Shock post. Has Schaefer identified an essential truth about content marketing or is he an alarmist? Read More

Joe Pulizzi's new book, Epic Content Marketing, proves the content marketing discipline is starting to mature. He provides insight, expert opinion, loads of case studies and one of the most outrageous calls to action in the history of marketing. Check it out. Read More

How can advice for online retailers apply to traditional retail? When you consider how consumer behaviour has changed, all retailers need to approach shoppers in the same way. The Online Retailer Conference held in Sydney last week contained plenty of advice equally important to traditional retaile Read More

As content marketing begins to mature as a viable way to market your company, having a firm strategy is place is essential. Do you know the 3 components of a content marketing strategy and what happens if you try to implement those components in a stand-alone fashion? Read More

What can retailers do to improve shopper marketing in their stores and increase margins? Start with shelf-edge tickets and store promotions. Read More

While marketers address an increasingly complex retail environment, compliance risks are on the rise for brand and consumer protection. The implications for brand damage are massive but violating local consumer protection laws could ruin your business. Read More

Savvy retailers know a consistent approach to ticketing improves profit margins and gives corporate marketing control of store promotions. It also helps to ensure compliance on several levels. Whether you're a single location retailer or part of a large store network, your ticketing strategy can gi Read More