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Great salespeople have the ability to lead. They have the ability to generate results through the efforts of others on their teams, as well as their client’s teams. Read More

Salespeople sell change. They sell a future result, a better outcome. But creating the vision of a better future outcome is only where the sale begins. Successful salespeople know that that change needs their time, their attention, and their resourcefulness as a salesperson—and as a businessperson—to be achieved. They lead and manage the change that they sell. Read More

Great salespeople have the ability to negotiate. They see every advance in the sales process as an opportunity to negotiate in good faith, creating value for their company and their client company at each and every stage. They build trust within their client’s company, negotiating changes and modifications within the buying team to ensure that value is created for all of their stakeholders. They Read More

Storytelling is the ability to create a compelling vision of the future. Great salespeople include in their stories the challenges and the obstacles that will need to be overcome in order to create that future. They write the future positive outcomes with their clients as both characters and as coauthors. Read More

In the past, success in sales depended very heavily on the salesperson’s sales acumen. While sales acumen is still necessary, business acumen is now equally (or in some cases, more) important than sales acumen. The business of sales is now the business of business. Salespeople need the business acumen of a great general manager. Read More

Closing is the first skill or attribute a salesperson must possess. Not because they need to be able to close a deal, but because they need to obtain the commitment to open the possibility of working together, which is the first and most critical commitment the salesperson must obtain. Great salespeople obtain commitments that move the deal through the sales and buying process. Read More

Influence isn’t tactical. Influence is the sum of all of the foundational attributes that make you someone worth listening to in the first place. The best salespeople possess the ability to influence and persuade others, because they are people who create trust. That trust builds relationships and it helps build results. These are the keys to influence. Read More

Great salespeople have the ability to speak well and to convey their ideas and their solutions. This ability in great salespeople is never exercised until they have exercised the even greater communication skill of listening first. Great salespeople listen to understand, and they know that it conveys the even more important communication that they care. Read More

Great salespeople have the ability to create high-level rapport with their prospects and their clients. Great salespeople have the ability to connect on a very human level. This rapport is built upon the salesperson’s empathy and their emotional intelligence. These attributes combine to generate trust and confidence, and they are the foundation of long-term relationships. Read More

Sales is about creating positive outcomes for others. In order to create these positive outcomes for others, the salesperson has to have both the desire and the ability to do so. Caring is the desire to create these outcomes, and the force underlying the actions they take to ensure that the outcomes are achieved for their clients. Read More