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I would never claim to be a B2B eNewsletter marketing expert, but I do think that newsletter marketing is a great way to stay connected with your target audience, generate qualified leads, and augment your content marketing and social media marketing programs and more. I will usually recommend to m Read More

Before getting started with an SEO campaign it’s important to conduct research. Obviously you want to spend time researching your target audience and their behavior online, but it’s also important to spend some time researching what your competitors are doing in the online space. Competitor info ca Read More

A few weeks ago I wrote a post for the Search Engine Optimization Journal called “Search Rankings a Dead.” I wrote it because I was inspired by the topic of another blog post I had found on Search Engine Land (a great SEO industry blog) called “Search Rankings are Dead: Long Live Search Placements. Read More

A problem I have run into with many website owners during the keyword research phase of their SEO campaign is that they are hesitant to incorporate new keywords into the mix. They have a core list of 10 keywords they want to rank well for and want to know why those keywords can’t be targeted on eve Read More

No matter what the size of your business, it’s important to have a website and spend time optimizing it. Just because you are a small company and get most of your business from referrals, that doesn’t mean that you don’t need to invest in your online presence. Sure, you may be able to maintain your Read More

Nick Stamoulis ( http://www.brickmarketing.com ) explains how a B2C company can take one piece of content and recycle it across a variety of platforms to get more SEO value and online brand exposure. Read More

The online reputation of your business is everything. Besides talking with trusted friends, family members, and co-workers, people turn to the search engines when they are looking for information about products or services. If they find positive sentiments about your company, they will be more like Read More

Google says it flat out in their Webmaster Guidelines, “Your site’s ranking in Google search results is partly based on analysis of those sites that link to you.” The more quality sites that link to pages of your website, the more valuable it becomes in the eyes of the search engines. Although this Read More

Let me start of by saying that I think LinkedIn is a fantastic social platform, especially for B2B companies. I have been an active, paid member since 2005 and have invested a lot of time and effort into building my personal profile and network, as well as the Brick Marketing company page. I am an Read More

While SEO is a major component of any online marketing campaign, SEO does not (and should not) exist in a silo and be separate from your other online marketing efforts. Everything you do to market your business, both online and off, can be leveraged for SEO in one form of another. By keeping your S Read More