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As a white hat SEO practitioner, I take everything the search engines say about SEO very seriously. If Google or Bing declares a particular link building or onsite optimization tactic black hat, then my company tries to avoid it at all costs when executing our clients’ SEO campaigns; I never want t Read More

Search engine optimization is no easy task. It’s not like other promotional or marketing strategies in which the results can be seen quickly. Instead, SEO is a marketing strategy that is only successful if worked at for the long haul. Read More

Since the B2B buying cycle is usually much longer than the average B2C buying cycle, building a real relationship with your potential customers is crucial to earning their business. It’s important that your company’s Internet marketing campaign (including content marketing and social media marketin Read More

Search engine optimization is about improving the search engine and overall web presence of a website, but not just the website as a whole. A good SEO campaign will improve the search engine and web presence of each individual page of a website. So, does that mean that there is a specific number of Read More

Nick Stamoulis ( http://www.brickmarketing.com ) explains the two types of keywords a B2B website should target. While it’s important to incorporate keywords that your target audience is searching for, it’s equally as important to target niche industry keywords that are highly specific. Even if a l Read More

How do you effectively optimize your website for SEO when no one is searching for the keywords that best reflect your content? Companies that have carved out an entirely new niche for their brand may find themselves facing such a situation. While there may be “ok” keywords that kind of describe you Read More

Facebook is much more than a social media site. It’s become a part of our everyday lives. The number of Facebook users continues to grow and is on a path to reaching 1 billion members. 1 billion! If 1 billion people are using Facebook, no matter what kind of business you operate, your target audien Read More

Hindsight is 20-20. Knowing what I know now after blogging on this domain for 5 years (to the day, actually!) if I could go back and do it over I would have incorporated this blog as part of my company website and not as its own domain. Here’s why: Read More

Link building is hard work no matter what way you look at it. Finding new, quality sources to build inbound links from takes a lot of time and effort on your part (or on the part of your SEO provider) and the search engines are constantly on the prowl for websites that are trying to take shortcuts Read More

Blog commenting has been a long standing SEO link building tactic. While blog commenting is a timely process (you need to find relevant blogs that accept comments, spend time reading each post, and craft a well thought out comment), it is a fairly straightforward process that can help build a quali Read More