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With all of the talk about Haiti some small businesses may wonder what they could be doing to help out with that relief effort and all of the other causes that are dear to our hearts. Customers are already giving... Read More

In the broadest sense, anything that promotes your business
might be considered advertising, whether it's a radio spot, a brochure, or a booth at a trade show. But the term advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages, or outdoor advertising.

Here's a rundown of the key media: Read More

Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business arsenal that combines elements of both is direct mail.

This tried-and-true technique, in which a business owner sends a message or an offer directly to a customer or prospective client via mail, can help boost sales or move a product. Read More

Why do customers still buy from you? Our entrepreneur reporter and blogger lists five main reasons for small business marketing advice why entrepreneurs should realize why people still keep coming into the store to buy. Here they are in no particular order: Read More

This is a “How To” article that uses several tips to help promote your event and make sure that you are reaching a targeted audience.

If you spend a good amount of time preparing for an event, you should make sure that your target audience knows about it.
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It is possible for any product or service that is viewed as a commodity to become invaluable if the business can create a memorable experience as it moves down a common evolutionary path. Read More

Even if your budget cannot accommodate an outside consultant you can still launch your own promotion. Remember, too, that what you can save in money, you’ll spend in time. Here are some tips. Read More

In 'real world' shopping you can look your customers right in the eye, chat with them and thus understand what they want, or guide them to a certain item. And if they come back again and again, it's partly because they like you or your staff, as much as liking your product (unless you're in a specialized field). Read More

Boy Genius Report got their hands on this internal memo from T-Mobile regarding the upcoming Google Nexus phone. So you don't get get eyestrain, we'll paraphrase it for you: Google will launch the Nexus in January, selling it directly over the Web. They'll share troubleshooting/support duties with manufacturer HTC. T-Mobile will then gladly provide you with service (which is no different than Read More

Once upon a time, there was a small business marketing plan that lived in the back of a file cabinet. It never saw the light of day, never smelled the sweet air, never saw the colorful flyers. Read More