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Is TV advertising one of the staples of your small business marketing plan?  Are you being hounded by the local station reps to run an ad?

The Super Bowl, the holy land for TV advertisers, is showing that TV may not be as powerful as it once was: Read More

New research suggests that the mere presence of online ads has an influence on the products and services we buy, and that businesses that advertise online are probably getting a better bang for their advertising buck on the Web than in other media, like television, radio or print. Read More

Too many people look at customer service as a cost center, when it really should be a profit center. I recently read B-A-M!: Delivering Customer Service in a Self-Service World and it’s an important refresher and reminder of the importance of great customer service. Customer support is something I’ve obsessed over for many years. Here are 9 important reminders + revelations from B-A-M. Read More

Congratulations! Your New Year’s resolution is to get serious about marketing your small business. You already know that email marketing is a fun, effective and inexpensive way to do it. So now you’re tasked with building your email list. Where do you start? Here are 5 tips to get you started Read More

Which comes first, like or trust? Do customers need to believe you or think you're a great guy? Which is most important -liking you or trusting you? Read More

This article is about a recent visit to a coffee shop and why the author chose one over the other. - And guess what, it had nothing to do with the coffee! It's about the experience that each place offered. So what experience does your small business deliver? Read More

Google's Nexus One is certainly a nifty device, and has generated more than its share of hype. But ultimately, Google's mobile strategy isn't about flashy hardware --- it's all about generating money from advertising, just like in the traditional Internet. Read More

With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a "tried and true, proven winner in the world of e-marketing" but warns that companies should aim to get the most use out of the tool. Read More

Every interaction your business has with a customer is marketing. Well, Customer Service is a huge marketing component. Do it right or die. Read More

Product promotion strategies you can use online to get your business a buzz, also open 24 hours because it`ll be on the internet. Read More