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BizSugar is a social bookmarking and networking site for small business and medium-sized business owners and managers. It allows you to submit, share and vote (Sweet) for the best business information links on the Internet Read More

I just got a Forrester Research Alert today in my email. It directed me to a new report entitled, “Technology Buyer Insight Study: Executives’ Preferred Forms of Sales Contact.” If you are so inclined, you can purchase it here for $499.

I’m not going to buy it, but I think it’s a really interesting question. One that would be really valuable to present to the Better Closer community Read More

I've become enamored with those Korean Air TV commercials. Here's why they work. Now, will a Korean company please hire me so I can try Korean Air Read More

We sell in crowded marketplaces. In order to gain your dream clients time and attention, you need to be able to differentiate yourself and your company from your competitors. Differentiation is found in your people, your ideas, your beliefs, and your execution Read More

Just like the community in which you live, social media neighborhoods are created by the people who inhabit them. Here at BizSugar.com, for example, we feel we have one of the best online communities on the planet, but making a difference in your social media community or neighborhood has to do with your effort and the efforts of your fellow members to make them good places to interact and network.
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If we do not built a strong foundation, then the structure on which it stands, will not stand the test of time. It takes time to set up a business, that time varying depending on the type, size, shape and location. So what needs to be in place, for the business to stand the test of time Read More

Hiring a new sales rep is less than a perfect art or science. And many sales people simply don’t work out or perform as expected. This is largely due to the fact that many sales managers make a variety of mistakes when hiring sales reps. Here are 15 of the most common mistakes sales managers make when hiring new sales reps Read More

I’ve seen hiring managers try to scare interview candidates out of the job… telling them about the high volume phone and activity requirements.

Without fail, it’s like the sales person takes it as a challenge. Whether it’s true or not, the sales person usually says something like.. Read More

It's easy for "harmless" stereotypes to creep into international marketing and communication — even for the most cross-culturally aware and careful business owners and marketers. These basic steps will help you look at your international communication with the proper perspective, ensuring you don't fall into a sneaky and dangerous trap that could mean lost revenue and opportunities Read More

Great presenters are great storytellers. But they don’t tell their companies story alone. They coauthor a new story with their dream clients; a story that includes not only their beliefs and visions, but one that includes their client’s story, their beliefs, and their vision Read More