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...The first step in positioning through social media is to get to know your audience intimately. Commonly referred to as social media monitoring tools, guerrilla intelligence tools allow you to sort through the millions of possible blog posts, Tweets, and videos honing in on relevant conversations by your target market. Once this target market has been identified, and their true needs, wants, co Read More

Just about everything in life has a process: There's a process for getting registered for kindergarten. There's a process to get accepted into college. There's a process for having a baby. There's a process for changing the oil in your vehicle. There's a process for paying taxes. Successful selling has a process, too. Think of the selling process as a GPS for your Read More

Evoking the right frame of mind; getting and staying motivated; learning to lead, grow, and innovate. These are all reasons we entrepreneurs read books. Amazon lists nearly 27,000 titles under Small Business and Entrepreneurship. Some are good, some not so much, and a few are outstanding. Read More

Great salespeople have the ability to lead. They have the ability to generate results through the efforts of others on their teams, as well as their client’s teams. But leadership starts with owning the outcome and leading from the front. Apply these ideas to be a better leader. Read More

Sales 2.0 offers a number of possibilities, but as with most tools, it is the person behind it that counts. In sales that comes down to those who understand the art of execution. Read More

I recently heard a business owner complain about how his sales team is trapped in the price driven sale. He says his sales people are submitting copies of competitor invoices and requesting approval on discounted proposals.

It’s unrealistic to think that price doesn’t play a factor. Everything hinges on the prospects... Read More

Interview with Daniel Pink author of several must read books for entrepreneurs on what really motivates us. Read More

Here’s another excerpt from the book I’m working in with Jay Conrad Levinson.
Truth:

Marketing is the truth made fascinating. Guerrilla social media marketing is about using all of the tools available to tell your fascinating brand story in a way that drives trust, consent and profits. With that said, guerrillas tell the truth and they tell the whole truth. With social media networks and plat Read More

It’s free to enter, Anyone can join the competition including current Bloggertoners and BizSugar members, You’ll have lots of chances to win, Prizes total $6,921 Read More

Here’s an example of social networking to build the business blogging community. Read why BizSugar and Bloggertone joined together to create Sugartone. Read More