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It matters a lot!
News flash (please hold your groans):
Men are different than women.
Consider shopping. Many women enjoy doing it, seeing it as a form of entertainment or a social experience shared with like-minded, well, women. Men, on the other hand "tend to not enjoy the same shopping experience as a woman. Read More

To the small retailer, retail should not be as complex a business as it is to its large publicshopkeeper owned competitors. It is really a business based on common sense. A key to the success of the small retailer is never to lose sight of the fact that your number one goal is to please your customers. Do that and you will be successful and make money Read More

Either this fellow is dead or my watch has stopped... Groucho Marx

Walk down your street or through your shopping centre and look for enthusiastic retailers and you'll have to check your watch. You'd swear they've all been hit with a time delay spray Read More

All customers might have been created equal, but some of them were dropped on their heads when they very young. Just ask any retailer! This article looks at a few customer types with more recognisable and common traits that you will have to deal with. Being able to recognise these traits is really the first step to successfully dealing with these challenging customers Read More

Small retailers should avoid rushing into top-to-bottom price cutting and focus first on thinking through a discount strategy. Some discounts can come back to bite you over the longer term if you’re delivering goods or services at a substantial loss, and customers start to expect the lower prices as status quo.

Offering discounts involves much more than sticking a “Sale” sign in the window. There’s a right way and wrong way to approach it…and promote it. Read More

In order to assess whether you are receiving value for your advertising dollar from a catalogue you must always prepare a profit and loss statement for each catalogue to determine its viability. This article shows you how to do that Read More

The smart retailer recognises that women are not a niche. They recognise that women are the long run.

Reaching women consumers is not a trend. It’s the lucrative future, for anyone who grabs it. Slightly tweaked male-oriented products or marketing efforts will no longer do. Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

The following five FREE online promotional resources fall under the category of public relations. Companies automatically assume they need to dole out thousands of dollars to promote products and services, but that's not the case anymore when it comes to online marketing. Read More