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With crowdfunding, it is now possible to put a business in front of a larger audience and understand its value while raising funds. And unlike before, you can easily turn your idea into a mainstream business. However, opening the doors to success is not that easy, especially if the right strategies Read More

Understanding and utilizing Demand Generation can be a great strategy that you can use to generate interest in your product or services. Demand Generation is a mix of sales and marketing tactics and initiatives that are meant to help you develop and nurture long term relationships with customers an Read More

Why should every small business and freelancer consider podcasting? Check out these 2019 statistics from Podcast Insights:

51% of the U.S. population has listened to a podcast
49% listen at home
22% listen in a car
That surprises me as I would have thought most podcast listeners do so during Read More

One strategy of growing your small business is to make sure that you have an online presence to help people discover your business. Getting online reviews, both on third party sites like Google Maps, Yelp, etc. as well as on your own website can be a great way to attract new customers.
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Any purchase is your opportunity to shine. Don’t waste your chance.

Treat every customer like gold, platinum or diamonds, and the majority of them will treat you the same way.

Show people you appreciate their custom in ways they can’t forget.

Discover how to convert otherwise passive custo Read More

A pause in Brexit proceedings has helped a number of sectors regain some momentum, but for many, preparations for 29th March Brexit have already cost millions and a prolongation to uncertainty was a worst case scenario. Read More

Are you aware you need to boost and maintain your brand? Branding ideas for blogs and businesses with and without an advertising budget are explained. Read More

You probably think that the fact that you have started your own business validates your leadership ability. It may confirm that you were a leader yesterday, but do you have what it takes to be a leader tomorrow? In this era of rapid change, you can’t afford to stop learning, or you will find that y Read More

In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate Read More

Metadata is data about data. Because data covers an endless source of information (via documents, images, video, spreadsheets, etc.), it’s a priority for IT. Least of all because metadata managements ensures that the database remains integral. Metadata lets people like you and me find relevant data Read More