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If you are to stop entrenching yourself, the first thing you must learn to do is to stop defending beliefs that no longer serve you. Read More

"Analytics Evangelist is an apt title for Avinash Kaushik of Google Inc. The Web analytics guru brims over with enthusiasm about the myriad ways that marketers can use data. But he believes the Internet still offers marketers a multitude of untapped possibilities related to consumer behaviour and p Read More

I've been having an off line discussion on competitiveness and agressiveness in selling.   In the discussion, terms like sales is a Blood Sport,  or sales Read More

The Customer

It's not about you, but all about me
Look around, I'm here and there and all you see
Tell me where, tell me why
A great story is the reason why
Control is over, join the crowd Read More

Being a good steward of your time requires an understanding of how to manage all the demands of your business and life, and when to pull back before reaching the deer in the headlights stage of immobility due to overload. As a woman in business, you juggle more demands than men, who don’t have the Read More

90% of the ascent to your business success goals is determined by how you view yourself as the climber. Your attitude about yourself will drive your actions to the bottom or to the top, you decide.
Read More

What if sales people or organizations, could hedge their forecasts with derivatives?  Would they be willing to risk the money or improve the quality of their forecasts and sales?  Read More

Last night HE came for me. The BUSINESS GRIM-REAPER. Death himself!

He took me on a terrifying journey through the graveyard of failed businesses.

Frightening. Haunting. Other-Worldly. It's where seemingly good businesses go to die! Read More

As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

This iconic, rugged, healthy Marketing figure brought billions upon billions in profits. He's considered one of the greatest Pitch-Men of all-time.

Yet many who portrayed him died of lung cancer.

A look at history, Marketing, Advertising and profits. And asking the question..."At what price Read More