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When raising capital for your next business venture, think about the shorter term early exit strategy as a possible approach. Ben Yoskovitz explains this strategy involving a lower initial capital investment and an exit by the founder in 3 to 5 as opposed to 7 to 10 years owning a considerably bigger piece of the company. Ben says early exits are more popular with angels and founders than with VCs, who prefer to invest larger amounts over a longer period. Still, Ben adds, the early exit venture offers the opportunity for a founding entrepreneur to get out early with what he calls "life changing money" and the chance for an angel investor to see a rapid and excellent return Read More

A Twitter resource for businesses to learn how to start a Twitter marketing and Twitter networking plan with a tweet plan and strategic networking Read More

Marketing describes a variety of different actions and materials that a company uses to attract customers. Including logos, business cards, letterhead, brochures, websites etc.. tradeshows, networking, conferences, events & cold calling, call center activit Read More

Have you ever badmouthed your competition? Here are 4 rules to remember so that you keep a positive attitude towards your competition. Read More

Knee-jerk regulations proposed by the US government could crush funding for smaller businesses. Do you want civil servants deciding if your business is fund-worthy? Read More

It's been really difficult to find time to blog for the last few weeks, and I have a feeling it's going to get worse before it gets better. I'm taking a couple of evening classes that have turned out to be more time consuming than I expected, plus I've taken on a slightly larger role at work. Add in a little time for exercise (including the mountain bike I bought recently), and a very little time for relaxation, and I'm spent! I definitely enjoy blogging, especially when inspiration strikes, but lately it seems like I've been rushing through it so I can move on to the many other things I need to accomplish.. Read More

It struck me how similar customer relationships are to a marriage. Initially, there's the wedding - that exciting part when you land the contract and everyone is full of energy, anticipation and eagerness to please Read More

We're seeing from sources that the massive financial reform package passed recently by the U.S. Senate will not negatively impact investment in the small business and entrepreneurship community. Time will tell. Tighter regulation might certainly tend to further tighten bank lending but perhaps this isn't the best source of business financing anyway ... Read More

In order for other people to buy you, you have to buy yourself first. That means building your confidence. There are no tricks, gimmick, shortcuts, or secrets. The people who are most confident and the most comfortable in their own skin are the people who have built the foundational attributes of success, who have built the foundational attributes of sales, and who pursue stretch experiences Read More

Just last year, I became a mother for the first time. My son just turned one (time flies, doesn’t it?) and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Read More