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What is the main purpose you blog? Perhaps it is to make money. Or it might be to spread information. It might be to change people’s minds or just to rant. Or it could be to have fun. Even though your blog is serious business, it's time to put the fun back into blogging. Put on your smiles and follow these tips to being a more fun-loving blogger Read More

Not everything you try in sales will work the first time, nor will it work every time. And not everything that fails should be abandoned. It takes years of studying and learning the rules to know when and how to break them. And that only works sometimes Read More

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe Read More

For those of you who read us here weekly (and for those who don’t either), I thought that I’d follow up on a post from 4 months ago or so, on two new online entrepeneurs over at uncorkedventures.com, an online wine club and store. And a quick glance left shows you that yes, they’re doing swell as I’ve given their SEO Campaign two green arrows! So far, well done lads Read More

Competing on price is a no win situation that gets you stuck with numerous vendors. Here is how to compete on value Read More

If the sales process is not for everybody on the sales team, how do you determine who it is for. Is experience a factor, or should it be purely based on numbers? Or is it in fact to be adhered to by all Read More

Here’s what I learned: It’s critically important to be unreasonable.

Unreasonable defined: You want something you can’t have.

When you think “I need this sale” you’re being reasonable. Stop it. Try this thought on instead: “I need a business where I’m not needy of anything.”

Being unreasonable is an entrepreneurial necessity. Be the person you WANT to be, but “can’t” be for whatever reason.. Read More

As an entrepreneur, I have a lot of freedom and choosing this path was one of the best decisions I have ever made. Everything is done on your own time, where you want it and how you want it Read More

The best sales results come from having a laser like focus on specific “target” companies. Here are a few tips to help you develop a great list Read More

This is a story about risk, but a bit of background is necessary, so please bear with me through the first paragraph.

Eleven years ago, when The YPS Group was launched, “we” made a strategic decision to focus on serving small to mid size customers, from $5 to $500 million in revenue. “We” also decided to stay small ourselves; to be a boutique consulting business; to not hire any employees and to use contractors sparingly. “We” are still here. (OK, OK, “I” am still here…), proving, at a minimum that the strategy is at least valid Read More