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Selling without cold calling can be alluring, relying entirely on inbound marketing can sound easy and modern, but neither is as effective as getting to a potential buyer before they are even thinking of being a buyer. Engaging with buyers in the Status Quo can yield large and loyal results Read More

In the world of business, there is practice, learning and rehearsal.

And there is going out to play live on stage just like a rock-band. Are you ready to give the performance of your life Read More

Was it the act of a lunatic?

Or was it the act of a businessperson, sick of dealing with horrible customers, who said, "I'm mad as HELL and I'm not going to take it anymore!!! Read More

Selling inside can be every bit as difficult as selling outside. You need to manage your internal team so that you can build a deal-winning strategy free from the constraints that might otherwise cost you your dream client Read More

In local SEO, if citations are the equivalent of links, how about doing the same thing? How about looking for your competitor’s citations and trying to get the same ones? That’s exactly what the Local Citation Finder does, a new tool that instantly becomes a must-have for local SEO Read More

We all want to show up on the front page of Google, Yahoo, and Bing, but search engine optimization needs to be natural. SEO takes time and work, not quick, sneaky, black hat fixes. Here are 5 black hat techniques every business should avoi Read More

As a form of persuasive communication, advertising seeks to guide an audience through a decision-making process that begins with awareness and results in a purchase. We deliver rational and emotional appeals through words and sound and images that reach our audience based on who they are, where they live, where they shop. How far that message will reach and with what impact is determined by both the creative and the media through which it’s delivered.

Learn how to leverage the unique properties of each media channel to deliver that message effectively. Read More

Here is way to show your clients what they would need to sell to achieve your savings http://bit.ly/9VBvCL #selling Read More

It takes a lot to coordinate and organize a massive 5-hour event, especially when you're marketing the event for charity in a small rural town. This feel good marketing story helped raise $100,000 for cancer in one day because of three key reasons Read More

Manufacturing executives said it didn’t apply to them. (They were dead wrong.) Software development executives said it didn’t apply to them. (They were dead wrong.) Business & technology services executives said it didn’t apply to them. (They were dead wrong.) Sales executives, managers and professionals KNOW FOR SURE it doesn’t apply to them. And of course they are right. Right Read More