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There are so many tactics to choose from it can be a trap to drop what you are currently doing and jump to another. Just think of this in terms of trying out different diets or exercise routines to get healthy. If you keep changing then you certainly will not get the results you want. The same goes for your marketing. 3 benefits of being consistent are.. Read More

Thanks in part to the recession, businesses especially in the "lower-middle market" are handling their own financing with buyers when it comes time to sell. When a buyer can't get the loans they once did to cover purchase of a company from a bank often the business being purchased is providing the additional needed financing usually with longer involvement in the company after closing Read More

Whether you realize it or not, many of your potential clients are Googling you. In case you don’t know, that means they are searching your name on the Internet to find out who you are within your industry and the more professionally placed content they find when Googling you, the better Read More

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Despite this mentality, albeit dwindling, deep links can actually be really good for a website. Here’s a list of five benefits provided to a website by deep inbound links Read More

A couple of weeks ago I admitted in a post that I don't see the value of location-based social media. There were some great comments posted on this blog and in LinkedIn discussion posts. Some had examples of effective location-based marketing campaigns (like Starbucks discounts given to Foursquare "mayors"). Many others recognized that while there may not be apparent marketing benefits yet, location-based media is fun and therefore relevant.

It looks like Yahoo! agrees that location-based media has great potential.. Read More

Are you leaving money on the table? Here are 6 tips to make sure you maximize your sales to your existing clients. You never know how much you might be able to grow your business Read More

Many of the reasons that deals and opportunities are lost are due to some seemingly small mistakes. But small mistakes made as the result of ignoring the fundamental principles of selling effectively produce disastrous losses later. Losses that might have easily been prevented Read More

Freemium is a business model that works by offering basic services or products for free, while charging a premium for more advanced special features Read More

When most people think about entrepreneurship or starting their own business, the first thing that comes to mind is the risk that is associated with being your own boss. Here are 10 ways to reduce your risk when starting an online store or business Read More

Here are 4 reasons why launching a small business is a lot like planning a wedding. How would I know? I recently launched my own business while planning my wedding. Read More