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Key questions every entrepreneur must be able to answer including business, business model, customer, uniqueness and more Read More

Check out 5 of the tried-and-true money-saving tips for small business owners, including bartering and taking on an intern or apprentice Read More

Before you go running to ramp up or fix your marketing, take a bigger step back and ask whether your problem is really a business model problem Read More

Did you know that for every $1 you spend on an email Newsletter that you will receive $43.52 in return? There are numerous benefits to producing an email newsletter, here are 9 reasons Read More

Social Media gives companies the ability to build customer relationships like never before. Customers can share positive experiences they've had with a company, and when they share negative experiences companies can address them proactively.. Read More

Want to turn your favorite hobby into a business? From home improvement to music, here's a look at some of the best hobbies for making money Read More

Here’s a stat for you: YouTube is the second largest search engine on the Web with more than 2 billion views a day. That’s right, two billion. And contrary to popular belief, it’s not all just silly cat videos and adolescents injuring themselves. Your customers turn to YouTube’s search bar every day to look for how-to’s, product reviews, and other information about the companies and brands that interest them. And even when they don’t turn to YouTube, Google is using Universal Search elements to put the videos in traditional search. Video is everywhere and it’s what people want.

As a small business owner, you want to find ways to take advantage of that. And there are plenty of them. Here are six ways small business owners can use video to attract customers, increase their rankings, and differentiate their brand from all the others competing for the same eyes Read More

101 Marketing Strategies is a series of videos and interviews with REAL-LIFE examples of people that are executing smarter, faster, cheaper marketing. Read More

Okay, the report is in from a combined Internet Retailer Survey and the numbers are pretty impressive!

As we thought, the survey which encompasses chains, catalog firms, web-only merchants and manufacturing firms too, shows that overall, more than 50% of all attributable sales are results of Search Engine Marketing (SEM)!

WooHoo! Knew it! Kinda makes my day, eh…but let’s dig into those numbers a little shall we? Read More

This is an article I wrote about problems I discovered by simply going to my online store website and acting like a customer. The truth is that I rely on Google Analytics way too much and check my stats way too often. Read More