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SMB email marketers are seeing results from incorporating more video and social media into campaigns; 64% have boosted conversion rates using video email. Read More

This is a story about risk, but a bit of background is necessary, so please bear with me through the first paragraph.

Eleven years ago, when The YPS Group was launched, “we” made a strategic decision to focus on serving small to mid size customers, from $5 to $500 million in revenue. “We” also decided to stay small ourselves; to be a boutique consulting business; to not hire any employees and to use contractors sparingly. “We” are still here. (OK, OK, “I” am still here…), proving, at a minimum that the strategy is at least valid Read More

Analyzing your wins and your losses together can build a powerful set of lessons that informs your future actions and behaviors. Take stock of these lessons learned, and make no excuses Read More

A list of things to do (including checking out the archives and pre-ordering a copy of my book) while I'm on vacation this week Read More

It looks as if small businesses with 250 employees or fewer may keep a UK exemption to a "right to train" rule that allows employees to take off from the jobs for additional training. As you can imagine, the regulation remains pretty unpopular among some segments of the UK business community. And if forced on small businesses, it could cause some additional problems. Adam Marshall, director of policy at the British Chambers of Commerce had this complained the rule would “provide yet another route to employment tribunal, allowing disgruntled employees an opportunity to threaten legal action due to paperwork and bureaucracy.” Read More

A recent report funded by the U.S. Small Business Administration and the Office of Advocacy, titled, “The Nonemployer Start-up Puzzle”, published in December, 2009 differentiates Nonemployer firms—businesses without employees—and Employer firms. Nonemployer firms represent a large percentage of businesses; however, little is known about their dynamics (entry and exit). The report seeks to illustrate basic statistics about the prevalence of entry and exit for Nonemployers and the local conditions that led to their entry Read More

First, there are some businesses that I would certainly recommend that you avoid. Those would be businesses with a low or declining demand for its products or services; those with a start-up investment that puts your entire future at high risk; and those that you know absolutely nothing about or do not enjoy. So what does that leave Read More

Over the past year I have spent a substantial amount of time researching the subject of internet marketing. I have decided, for this post, to condense everything I have learned into one short article that can act as an outline for anyone who has not yet obtained a personal road map to this end. Read More

Times are changing. Traditional management styles/practices are falling short during this recession and management must adjust for a shifting landscape or end up out of business. The key is to understand the critical role of performance management Read More

“However beautiful the strategy, you should occasionally look at the results.” Winston Churchill

Don’t ever forget how easy it is to get lost in our own brilliance and lose site of the real objective. Read More