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Keen insights from an experienced business teacher. Branding for Business Don't get me wrong...branding is a good thing if you want to buy a car, reach for a soda ("pop" is what it's called in Chicago), buy a cool Smart Phone, etc. Read More

Some great tips here on how to increase your profile and reach utilizing Facebook, but the principals hold for all business relationship building across all networking opportunities Read More

This past week, in New York, I had the pleasure of having breakfast with Mack Hanan. Mack is the author of Consultative Selling, originally published in 1970. Whenever I’m in New York, Mack and I get together to talk about the state of the profession. I started my sales career in the late 70′s. In that time, so much has changed, yet so much has stayed the same Read More

The devils in your deals are ruthless. They will disrupt your deals and ruin your chances of winning given even the smallest of openings. The worst of which is the devil of believing you know something that you don’t know Read More

One of the biggest mistakes that companies make in developing their strategy is in failing to properly evaluate the market competition. And too often, we don't realize what the REAL "competitor" actually is. Read More

Having a highly visible company car is especially important with local business. It's a great way to generate buzz. Read More

Do you have the right small business idea that could boost you to the next tax bracket? Well, don't get to far ahead of yourself Read More

Stunts don’t cut it as a longterm strategy, not in social media, a format which encourages quick no-funding startups and low, low overhead. To compete in social media, you’ll just have to be yourself better than anyone else Read More

Everyone it seems is struggling with "Ad AD" - advertising attention deficit... How are you going to get seen against in an environment with so many competing messages? How do you get heard above the white noise? Who really cares about your brand? Are they talking about it? Who is listening?
Three simple words will help to bring clarity. Three. Simple. Words. Click through to see what they are. Leave a comment if you agree. If you don't agree, tell the author that too.
Do it quickly before you forget. You haven't already forgotten have you Read More

Promoting your business through Facebook page could help a lot to spread the word about your business, some use Facebook pages, and others are using groups, which is one is better? and how Not to limit marketing efforts?! Business Pages vs Group Read More