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Yes, for those of you who haven’t heard about the “merging” of the Bing search engine and the Yahoo search engine – yup…it’s happening now, eh!

Over the past year or so, after talks and deals being made, it was decided that from about mid-year or so in 2010, that the Yahoo search engine results would be supplied by the Bing search engine. We reported much more fully back in February on this here…. Read More

5 secrets of building a successful brand online and offline. Learn from the most successful brands out there Read More

A look at the search engine marketing industry and what people are doing. Clearly the industry is doing well & is experiencing remarkable growth. A look at the attributes.
There’s a lot of talk about social media – often way too much. I understand…it’s the latest and greatest in web marketing, but let’s not get too carried away with it. In fact, for businesses interested in executing some really great Internet marketing programs, the more traditional approaches are still very strong and remain relevant – often having better exposure and more conversions. One of these traditional programs is search marketing and it might surprise you that even with all the latest advancements in Internet technologies, this specific industry is still growing Read More

One of the pieces of entrepreneurial advice that I hear the most often is to start a business based on what you enjoy. Well this advice isn't always what it's cracked up to be. This article outlines some mistakes my wife and I made in deciding what to sell Read More

Listen to the BizSugar interview with Anita Campbell and yours truly at Small Business Trends Radio and check out this post on the importance of businesses being social, something near and dear to our hearts here at BizSugar.com. We'll be switching the link at the top of the blog post to the archived version of the show after the live Web cast. Looking forward to all of your comments Read More

Ever been somewhere and had this great idea for a business or a web site only to get home and find out that the domain name is taken? DomainStorm provides you with a fast and fun way to check domain availability and provides a convenient way to register your domain name. Is the domain name you want taken? Looking for creative suggestions? Give us keywords and shake your phone – you may be surprised at what you fin Read More

Comparing the era of big brand, product-focused businesses to today's rise of the new entrepreneurial personal brand Read More

I have now read the first chapter, Concept Kick Start. The authors, Tim Berry and Sabrina Parsons, are presenting the material in a great way. I like the layout of the book and it is very easy to read, take notes in the margins, and you have an informative online tools section at the end of the chapter. After we have defined our business identity, I think it is time to do a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysi Read More

Now that you’ve conducted your research, profiled your customer, and know who your ideal customer is and where to find them, it’s time to market to them. Since your customer profile is only as good as your marketing strategy, here are 3 steps to make sure your marketing is ideal Read More

As a small business owner we love to give credit to our people when it is deserved and there are a number of ways that can be done: Through the handwritten note, pay increase or a steak dinner. You pick, but can we do something more for the superstars on our company team? A lot of big companies like to use offline media publicity to reward their people for good work. For example, ESPN did a commercial congratulating Chris Bermen on his last award. Now why can’t we do something similar to showcase the hard work of our employees? Well most of us probably can’t do something similar to a TV commercial that ESPN did for Chris Berman, but we could use social media to showcase our people Read More