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Together they were responsible for the deaths of an estimated 120 MILLION PEOPLE!

Yet Hitler, Mussolini and Mao are spokespeople and marketing figures...What the F%$# Read More

On Friday Apple held a press conference to address the problem users have had dropping calls when using the new iPhone 4. As I mentioned in this post a few hours before the press conference Apple's best course of action was to accept responsibility, fix the design flaw, and apologize for letting their customers down.

That's not quite what happened Read More

Keyword optimization is the most important of all on-page optimization techniques. The success of search engine optimization (SEO) lies in the correct choice of keywords, placement and number of times the keywords are repeated in the website Read More

Email newsletters have a 4352% ROI and drives 73% more revenue than telemarketing. Getting email newsletter subscribers takes some effort. Here are 15 tips that you can use to help you out Read More

It is still true that people buy from people, and they won’t buy from sales people they don’t like. Kelley Robertson points out seven things sellers do that buyers hate. Learn to avoid them Read More

Build the ultimate human friendly and search engine friendly blog post with these seo techniques and bring back more traffic to your website Read More

Small retailers should avoid rushing into top-to-bottom price cutting and focus first on thinking through a discount strategy. Some discounts can come back to bite you over the longer term if you’re delivering goods or services at a substantial loss, and customers start to expect the lower prices as status quo.

Offering discounts involves much more than sticking a “Sale” sign in the window. There’s a right way and wrong way to approach it…and promote it. Read More

Project management is not just a tool for dedicated project managers. It is something than most business managers perform in the delivery of their products and services to their customers. Some tips for those who are not project managers by trade Read More

Darren Rowse from ProBlogger challenged his readers to take the 7 Link Challenge - a blog post describing our own efforts in 7 predefined categories. It turned out to be a great exercise in reflection and had me thinking about my own blog in ways I hadn't before. Have you taken the 7 Link Challenge Read More

Stocks which are positively correlated (i.e. stock prices move in the same direction) do not give you the same diversification benefits e.g. AIB & Bank of Ireland. If you invest your money into banking stocks it is likely that they will go down and up together depending on market conditions Read More