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Marketers have historically pointed to a general lack of data as a reason programs and campaigns are not reaching their pinnacle. A dearth of data, however, is no longer marketing’s kink in the hose. According to the forthcoming report from RSR, few retailers believe they are taking the necessary steps – or implementing the right programs – but they are not blaming a lack of data. Now the issue is how to organize the data and put it to good use.

It is very safe to indicate that substantial growth of for personalization software is on the horizon. The software that does the best job of organizing data, segmenting it, and attaching it to content will likely see the most growt Read More

If you are having difficulty in integrating an online store to your existing site, this is a solution that might end your miseries: Vendr Read More

Okay, you’re most likely wondering what I’m referring to via the title of this short Monday am post, and here’ s the skinny. First, I usually hate adding anything 3rd party to apps, to change the planned/designed user experience value. That is, I’d rather have to think and click, than use an add-on to “add” value to a website or desktop application Read More

Six pros and cons of outsourcing your social media marketing campaign, plus ways to make it more beneficial to your business Read More

An important lesson in protecting yourself and intellectual property. Back up your computer files nightly to save yourself the anguish and despair of losing everything Read More

How about a contest?

Most votes by midnight, July 15th gets a GREAT prize.

Details inside Read More

This weekend I came across data for the top social networking sites for last month, and I think it's pretty interesting Read More

On June 15th, MarketingProfs hosted a webcast, titled “8 Stages of Listening: How to Monitor, Analyze and Participate in Customer Conversations using Social Media”, featuring Jeremiah Owyang from the Altimeter Group. This one hour webcast was jam packed with information and to help make it easier to digest it was broken down into three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Below are a recap and the social media lessons learned from Jeremiah Owyang Read More

This guide shows you how to create a product video with logo of your company or site by using screen recorder and image creation software. In this way, there will be more potential customers come after your video logo, and you protect your video copyright at the same time Read More

An Outlook email signature block is an excellent way to promote a service or product you sell. In additions, you can add links to text and pictures to direct people to websites to help further with further promotion. Here is a video to show you how to do this Read More