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Rebranding is the creation of a new name, slogan, symbol, design or any combination for the purpose of developing a differentiated position for an established brand in the mind of consumers. This may involve drastic changes to the brand’s logo, name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, sometimes in an attempt to distance itself from certain negative connotations of the previous branding or to move the brand up-market. However the main reason for this is to communicate a new message for a company. Read More

Interview with Kelly Hamilton Editor-and-Chief at Alive Magazine discusses with David Siteman Garland the entrepreneurial adventure of creating a magazine from scratch and how the model is evolvin Read More

Simply put, any small business that fails to keep complete and accurate financial records places its long-term success and survival in jeopardy Read More

State and regional employment increased in May. However, it is important to remember that much of the hiring was for the U.S. Census, and the job growth has yet to prove sustainable Read More

Building a Web site and all that this entails - choosing a web host, writing and maintaining actionable and relevant content, and running an online store - is quite an undertaking for any small business. Here are 5 steps to help you set up your company web site Read More

Monday I shared information I'd found for the top 10 social networking sites for May, and I was surprised that LinkedIn wasn't listed as one of them. Then I remembered that until a few months ago I didn't even know it was possible to have group discussion on LinkedIn, and apparently many others are still unaware.

It looks like that might be about to change.. Read More

Twitter Contests, like a ReTweet Contest, are a great way to get more Twitter followers, and engage those who are already following your business on Twitter Read More

This isn’t the first time you’ve read about The Universal Language of Business on this blog. Doesn’t matter what they sell or what their SIC code is, ALL of your customers are in the money-making business. All sales reps must therefore learn how to communicate effectively using Finance, the universal language Read More

Being organised is crucial for small business owners who haven't enough hours in the day to do everything. Here are six simple tips to follow to become better organised. Read More

As economists and politicians keep worrying about the economy, small business owners keep doing what they have always done, leading and building their businesses in unique ways to meet the changing market and the needs of their clients and customers Read More