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It is not uncommon for people to compare website designs to designs seen in printing. Here is an article which points out the differences between print design and website design and show why it is important to consider these differences Read More

Online video is gaining more attention, engagement and it's becoming a strong way of communication for several companies. Have a look at these four core steps to produce online video for your business Read More

Buzzwords and marketing lingo do not mean you are qualified. When you call a potential buyer, reduce the talk time and noise by introducing what you have and whom you’ve worked with, just like you would on a resume Read More

In today’s uncertain world, there is only one thing that’s certain; change. Have you noticed that even when the status quo is less than satisfactory, many people are reluctant to make changes? In the wake of new information, change is often necessary. So, why do people resist it so much Read More

Presenting well, telling your story of your future together with your dream client means a focused presentation and that means a focused needs-analysis. Throwing the kitchen sink at them isn’t a viable strategy, and you shouldn’t expect it to win Read More

How many Google searches do you perform each day as part of your lead generation and qualification process? What many people may not know is that Google actually has advanced search capabilities that act as shortcuts to find the right information you need Read More

This post shares tips for making idea (or suggestion) boxes work well for both employees and the company Read More

Results-driven words in emails need to tip the sale scale in your favor. When you’re writing personally to a customer or prospect, keep the words short, simple, and to-the-point Read More

Want to know how social media will help you grow your business? Amazingly, many small business owners continue to doubt the effectiveness of social media sites as a marketing or better yet a sales tool. Here we look at some of the ways social media achieves the same results we might expect from more traditional techniques aimed at building your business's sales Read More

First, allow me to apologize.  Very frequently, I get caught up in marketing speak such as Target Market, Audience, Demographic, when describing the customers that I serve. This post will show you how to make your website more human Read More