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Everyone wants to know how to succeed in an online world of blogs, Twitter, and LinkedIn. The key is to understanding how your offline networking skills still apply in a social media world. Read More

Successful social media marketing is entirely different from intentional or active marketing. Your customers know the difference. Do you? Read More

One of the rules of etiquette is that intimacy has a pace and a sequence. Some things are done only after other things, and usually with a certain elapsed time. Successful salespeople know that that exactly the same rules apply in sales. Read More

All managers want their employees to meet their expectations and goals. That's why it's important for managers to set clear, concise performance standards for themselves and their employees, and to know them inside and out so everybody benefits. Here's how to make this happen. Read More

Trusted relationships make your business run smoother and more profitably--but there's still a lot of business advice out there that boils down to systematically destroying your customers' trust. Which advice do you want to follow? Read More

Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level. Read More

Creating a customer signature experience isn't about your product or service touchpoint, it's about how your make your customers feel about themselves. Read More

The Red Velvet Rope Policy demands tough decisions about customers, but it can also create more customer value and satisfaction, and build a foundation of more loyal and profitable customers. Read More

Some bosses, it turns out, aren't very good at communicating. And that is leading to a breakdown in employee morale at a time of economic uncertainty and fear, according to a new survey by Menlo Park, Calif.-based Accountemps. A lack of open, honest communication was cited as having the most negative impact on employee morale, by more than Read More

Worried about how your business can survive economic hard times? Try these 10 great ways you can take care of your customers, your employees and your business to survive and thrive in a down economy. Read More