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One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management') Read More

I am not convinced that all job seekers accept (or want to accept) this point. I hear resistance on a daily basis – “I’m not a salesperson, I’m ABC”,” If I wanted to be a salesperson, I’d be selling second hand cars”, or “I am no good at sales”. It is time job seekers accepted that WE ARE ALL SALESPEOPLE! Resisting can only lead to one outcome – negative job search Read More

How to get the proper domain name to Rank #1 on Google after choosing the perfect niche market? Here is an answer Read More

If you value reader engagement and long-term relationship building over SEO, this list is a must-read Read More

It's great to have an attractive website, but if it can't be understood by the average user,you've wasted your money. Usability and simplicity are two important features of website design. Improve your website design with tips from my Mom Read More

Are you irritated that your web developer and SEO keep asking you for content? Want to know why? You can feel the frustration dripping through in this post (which makes it a little funny) but if you are planning a website project or looking to improve your site, this piece of perspective could be really useful to yo Read More

Clate Mask gives 6 powerful ideas for creating order out of chaos in the world of small business and startups. Must read. From post: "We are in an entrepreneurial revolution. There has been an epic shift in people starting new businesses. People leave their jobs, either by choice, or by being... Read More

A while back, when a startup founder mentioned to me that he wasn’t sure he had the personality to be an entrepreneur, I realized how important that insight was Read More

Looking to generate sales leads? LinkedIn could be a great resource, especially if you’re in a professional service business. Like other forms of Social Media marketing, if you approach LinkedIn with a deliberate set of business goals, you can make it deliver real bottom line results Read More

Thoughts about blogging, design and business niches blogs, and the importance of design in our lives as part of almost everything around us, just look around Read More