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Hiring the right employee, the first time, is probably one of the hardest parts of running a small business. And nothing is more costly than getting it wrong. Here are some tips, from the experts at SCORE, for navigating the hiring process and finding and retaining the right talent. Read More

The benefits of content are three-fold; first off, SEO, secondly, branding + tone, and thirdly, interaction. Use each to tempt not tease your audience Read More

I don’t know about you, but it seems every day there is a new tool that can be used in marketing your brand and running your busines. Have you ever thought just how long it would take to search for each one and review them to see if they can be of benefit? Luckily there is a great resource on Small Business Trends and the editor for the product reviews is TJ McCue of SalesRescueTeam.com Read More

Sometimes it can be difficult to to set aside time for activities that promote your health.

With all the work you have to do, and the deadlines that have to be met, it’s easy to forget about taking important measures to benefit your overall health in the long-term Read More

Principle 1: Continuous improvement of the sales process is a fundamental necessity.

Principle 2: Objective metrics are required to determine the amount and rate of improvement.

Principle 3: A well defined sales process is a pre-requisite for determining meaningful sales metrics Read More

Maybe you have a product already and are looking to expand into a new market. Maybe you're looking overseas for a supplier, manufacturer or distributor of a product to sell in the U.S.

Whatever your situation, if you're serious about having an international component to your business, make sure you don't run afoul of these four major misconceptions about international business... Read More

Interview with Jay Baer, Founder of Convince and Convert, on how to spread and reuse your online content to maximize clicks and engagement. Video interview Read More

If your company is serious about long-term success, you need to pick a strong, focused position and just go for it. Throw all of your energy into being the best at something that your customers care about, and that your competitors will never be able to duplicate Read More

Leadership is a term used by many, but sometimes understood by only a few. Again and again I feel compelled to question ideas about leadership that seem to be based on beliefs, rather than science. In my opinion, there are two groups of people misinterpreting the term leadership, and I call them the "princes" and the "priests". There is a group of people who claim that "leadership is different from management", in the sense that leadership is about inspiration and "giving direction," while management is about execution and "maintaining direction." Read More

Do you know what your website bounce rate is? It is the most important static that we should be aware of when looking at how effective our website is. The bounce rate is simple to understand however fixing it could take some trial and error to find the problem. The bounce rate is the measure of the times a new visitor comes to your website and after viewing one page clicks out right away. Which means right away they saw something that they didn’t like on your website or it was not what they were looking for. So how do we fix a high bounce rate Read More