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Not all start-up businesses can succeed without taking a fall at some point. The article points out which mistakes entrprenuers commonly commit and how to bounce back from those mistakes Read More

There are many reasons why people post video to their website. How to video's, viral campaigns, and pure comedy are a few. Learn the benefits of posting video to your website and how to properly optimize your videos using YouTube Read More

In business, when we do something to hurt someone, cause them pain or cause them loss or damage, it is incumbent upon us to recognize what we have done and to mouth those two hardest words in the English language to say, “I’m sorry!”

If not now, when? There is an old adage that "It's never too late."

This story proves it wrong! Read More

By the end of 2010, a tax considered a major bane to many small family owned business will return after a one year hiatus. After brief repeal at the beginning of 2010, the estate tax, or "death tax" as it's critics call it, will be back and family owned businesses passed on to children after the death of a parent could see a 55 percent tax on the value of the assets of a business that may have taken years, or in some cases generations to build. A determined battle is now being waged to be sure the death tax does not return. Are there any community members that will find themselves affected by the return of the "death tax Read More

Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting business in 2007, Aisling worked as Head of Marketing for CR2 in Dublin and Dubai & prior to CR2, she worked as Marketing Manager in Sabre Holdings in Dublin Read More

Is your company devoted to environmental conservation and a greener future? Will going green help your business on the marketing front? Check out the success story of this business Read More

Simple answer: No. Your web designer didn't SEO your website. If you are asking this very reasonable question, your search engine rankings probably aren't where you expected. Mostly you'll be in one of these situations Read More

There aren’t many feelings as cool as when you get to see one of your own best practices kick in. I had the great good fortune this past Wednesday to watch one of mine take hold and accomplish its intended effect. (I just wish I had actually thought the practice up instead of simply bumbling into it about four years ago… Read More

They've told you there is NO WAY you can succeed!

In 1990, they told James "Buster" Douglas, a 42-1 underdog and challenger the same thing as he entered the ring with the monstrous, mythical and undefeated heavyweight champ, Mike Tyson.. Read More