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I meet with executives everyday. They have great knowledge about their businesses–they can cite everything about their strategies, priorities, goals, key metrics. They study their competitors incessantly, understanding their strategies and positioning. They study their markets, and the best study their customers. They have deep insight about everything in their industry Read More

What is the main purpose you blog? Perhaps it is to make money. Or it might be to spread information. It might be to change people’s minds or just to rant. Or it could be to have fun. Even though your blog is serious business, it's time to put the fun back into blogging. Put on your smiles and follow these tips to being a more fun-loving blogger Read More

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe Read More

What do you think? Help us improve the list of strengths, weaknesses, opportunities and threats about social medi Read More

This is a story about risk, but a bit of background is necessary, so please bear with me through the first paragraph.

Eleven years ago, when The YPS Group was launched, “we” made a strategic decision to focus on serving small to mid size customers, from $5 to $500 million in revenue. “We” also decided to stay small ourselves; to be a boutique consulting business; to not hire any employees and to use contractors sparingly. “We” are still here. (OK, OK, “I” am still here…), proving, at a minimum that the strategy is at least valid Read More

How much consideration do you give to your print collateral? It's easy to get swept up in the online environment. A recent blog post from Joe Pulizzi suggests it might be time to reconsider the importance of print in your content marketing strategy Read More

You don't want to be like everybody else. It's time to stand out and be noticed! This article will help you do that Read More

Here are 6 reasons why you should start a blog before you start your business, let's think about blogs like a search engine magnet tools, this will give your business a profitable makes sense while engaging more with your customers Read More

So you are a blogger now and constantly putting out good information on a regular basis. Well now it’s time to crank it up a notch and add a few things that are going to take your blog to the next level for you and help you retain new visitors from your blog. With the use of many built in tools and web applications we can now include so much more to your blog then just the content. By including some of these items you take an average blog to an extraordinary one that will help your business and your readers get more out of the visit. Here are some ideas, features and applications you can use to deck out your blog.

Question Of The Day:
What are some of your tips and tricks for taking a blog to the next level Read More

Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early, trying to talk their way up the hill, with no supporting business plan, and before they have a support team around them. Needless to say, they get shot down, and get no second chance Read More