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eNewsletters are one of the staples in the content marketing toolkit. Here are some ideas on how to makes yours stand out and drive traffic to it. Read More

Developing a content mission strategy assists in achieving your asset based marketing goals. If your company mission statement is the map to get to your destination, your content mission strategy is what you use to plot your route. Read More

First impressions are everything – especially online. Your website has only a few short seconds to entice visitors and convince them to stay and look around. Read More

The number of marketing tactics you can action today that take up your time versus money continues to grow. Are you getting the return you want or are you just eating up that precious thing called time? Here are a couple of things to consider.

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Good content is worthless if no one reads it. Good design can encourage someone to read a document they wouldn’t normally consider. A social media strategy can help turn your marketing expense into an asset for your company. Read More

Is it ever okay to call someone stupid? Read this post for a mini case study on how NOT to gain influence through your business communications. Read More

You’ve heard the famous quote from Lord Leverhulme, British founder of Unilever, right? He said “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” It resonates with anyone who has ever had to budget for an expensive activity with intangible results, spec Read More

How are you doing on your Google rankings? Are you spending a lot of money in Adwords and pay-per-click (PPC)? Do you wish you could get better SEO results and reduce your monthly spend on online advertising? Business has awoken to the fact that having an online presence is not enough. Your website Read More

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process. Read More

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. Need ideas? Here are 8 ways to create customized content using local resources. Read More