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Ethics are beliefs and perceptions of correct behaviour. Our ethics, values and morals assist us in determining what is right and wrong. How can acknowledging ethics improve my business and gain results? Read More

It is so easy to think you are right all the time, but none of us are perfect. Here are a few tips on how to save your ego based on a personal experience. Read More

So you've created a Facebook Page with all of the greatest gadgets and gizmos. You've conquered the world. You have the best FanPage on the block. You promoted your FanPage with a Facebook Ad. You paid people $10.00 for liking your page. Now you have a g'zillion Facebook fans.

All you have t Read More

Have you ever considered how you could be getting long-term benefit from your marketing expenditure? This asset based marketing case study gives some great ideas on how to achieve it with your newsletter. Read More

People have all kinds of opinions about the Internet and their business.  Some positive, some not. But the Internet provides you with data. With data, your opinions (and mine) just don’t count for much. We don't need to make decisions in the dark because we can test. And our business will benefi Read More

Badgering and pushing a buyer is no way to sell, but the role of a sales person is to close mutually beneficial sales. To do that it is important to always focus on the objective, and what you need to do and execute to achieve it. Read More

When you’ve chosen your book, LinkedIn will invite you to add a comment telling people why you’ve chosen to read this book and if you’ve finished it, what you’ve thought of it... Read More

When you try and do too much when marketing your products or services you business life can get rather complex. Little things that go wrong, like Twitter or Facebook being down are deemed major catastrophes for some. Here are a few benefits of chilling out.

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Business people are worried they will ruin their reputation or inflict brand damage simply by being out and about on the ‘net. While harassment does happen from time to time, it’s not really a problem if you have a plan on how to handle the social media rabblerousers. Read More

One important aspect when marketing your products or services is knowing which customers are valuable to your business. There are different aspects to look at when reviewing your customers and one is looking at the Average Transaction Value.

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