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Visit any number of websites on a given day, and you'll encounter advertising portals that are way off the mark. The content is poorly written or disorganized, the menu options are confusing, the navigation sloppy. Read More

The top 4 ways to propel your website rankings, traffic, lead generation and sales are as follows. 1. Properly optimize your Google Adwords account. This involves installation of Adwords Conversion Tracking, building proper Adwords Keyword Lists, have a proper keyword tool to do your keyword research, conducting ad copy A/B variate split testing Read More

As a business owner you know the kinds of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients. Then, get clear about who it is you want to contact within each company. What position does the person hold? Is it the owner? Is it someone in HR? Is it the sales manager? Read More

It takes time and planning to build and grow your own money-making business on the Internet. But if you want to make money online in a hurry, there are ways you can start padding your wallet quickly — and you don't even need a product of your own to sell. Read More

Offering free stuff on your blog has its advantages, if done right. Here are the four most important rules for a successful usage of this technique. Read More

We've been talking a lot lately about the role social media is playing in business, and how companies are beginning to leverage a social media presence in order to grow. I thought it would be interesting to see who is killing it more on the social media landscape, men or women? Read More

Social media marketing is not for everyone and won't work for everyone. Before you take the plunge and invest your time and energy into any site (for marketing purposes), whether it be Digg or one of its competitors, take a moment to understand the site, the demographics of the site's community, and the community's preferences (My Little Pony woul Read More

Research confirms what you've probably suspected: Buyers are deeply irrational beings. Studies show that even savvy buyers don't always make logical decisions about what they need and what's in their best interests; they often buy with their hearts first and their heads second. Here's how to effectively engage customers on an emotional level. Read More

Lots of companies try to unravel the secret of customer loyalty, assuming that when customers leave, it's because they were dissatisfied in some way. But it's not just a matter of satisfying customers: to keep them coming back, you must establish an emotional connection with them, too. Here's how to engage your customers. Read More

Future Franchise Owners! Please don't do this! Read More