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Is your website built to convert customers? Check out these tips on testing and improving your website's usability. Read More

Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

We talk about the importance of seasonal holidays and timely angles in the PR Toolkit for Small Business, so each of the following topics are angles that are relevant to April in short term planning. Use these ideas to help generate possible stories for your company you can develop to pitch a reporter during the month of April. Read More

Canadians spend more time on the Internet than on the TV. What will come as a shock is the disproportionate advertising spend that goes to Newspapers compared to the Internet – This will show that the end of newspapers is near. Read More

One great thing about small businesses is their ability to produce results. They don't have to worry about many of the things that slow down corporations like stock prices and endless reporting. With less administration needed they can spend more of their time generating revenue and growing the business. But how should the business grow? Where should the business go to find new customers? Wh Read More

Sales leaders are always looking to improve the activity of their teams. One challenge is to get heir team members to understand how much time they should allocate to specific activities. This article looks at prospecting, offers ideas and a calculator give individuals clear focus on how much they actually need to do. Read More

Flash forward…last week I was talking to a client about a new B2B social media sales training program we are building out. This client (in the business of selling big ticket enterprise software) had already noted a few natural trends in their sales organization, as it applied to using social media. There were three distinct groups... Read More

Small business owners are notorious for burning the candle at both ends as they struggle to meet all of the demands placed upon them as they build and develop their businesses. This article provides tips on how to prevent your personal battery from going completely flat and bringing your business to a grinding halt. Read More

Knowledge is cheap, ubiquitous, indexed, accessible, and portable. It is no longer power. The new power is wisdom. It is the ability to make choices that generate the best results and outcomes. Read More

Though it kind of feels the same... In both time periods banks closed, recovery seemed long and painful, and the general country's mood was Read More