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You’ve written a great blog post with content that begs to be read, liked, and commented upon. However you soon realize you have a problem driving traffic to this post. Social media has been integrated into blogging platforms, making published posts instantly available on LinkedIn, Facebook and Twi Read More

As a small business owner, you likely spend countless hours and energy crafting just the right marketing message for your product or business. But if you are not paying attention to the nuances of the piece and your intended audience, all your efforts will go to waste. How can you assure that won’t Read More

One of the most newsworthy events to hit the web recently is the launch of Google’s new tool for small businesses and and start-ups: Google for Entrepreneurs. This new platform brings together all the Google programs and partnerships worldwide that benefit businesses. The site offers access to onli Read More

Social behavior targeting is the future for businesses of all sizes. Understanding your customers and their needs can increase your sales and decrease time wasted on dead leads. Read More

You have your company’s Twitter account set up and you’re constantly sending out tweets and following trends. So now what? In order for your social media endeavors to be successful, it’s best to have a plan in place to evaluate your Twitter reach. How do you determine how far your tweets are going Read More

A great customer is not only someone who spends time and money at your business, but she also gives you a great review and refers your company to friends and family. How do you continue wooing existing customers to keep them loyal patrons? Here are three tips for creating the red carpet experience Read More

While these next few months are often the most celebrated times of the year, they can also be some of the most stressful for businesses. Are you worried your fourth quarter sales are not where they should be with only three months left in the calendar year? Don’t panic! Here are four ways to help y Read More

No matter how big social media becomes or how many apps are released for mobile devices, it’s safe to say that email marketing is not disappearing in the near future. Given the fact that email is here to stay, it is critical to continue growing your email subscriber list in order to keep current cu Read More

Companies, like Starbucks, Netflix, American Airlines, and too many more to count, make decisions based on bottom line results, not how we feel about them. Starbucks and gang are not our friends. Read More

With the start of the holiday shopping season set to begin the Friday after Thanksgiving, you may think you have plenty of time for Black Friday preparations. Think again! If your store is planning to use the allure of the day to do big sales, you need to start preparing sooner rather than later. H Read More