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Why is asset management important to a business? Knowing how efficiently you manage and use business assets to drive revenues and generate earnings is essential to understanding how to increase business value.  While various dashboard reporting tools and solutions designed … Continue reading → Read More

Per PriceWaterhouseCoopers, affiliate marketing now accounts for 7-9% of all United Kingdom's online marketing spend, driving nearly 6% of retail e-commerce in the country. Read More

How does your small business’s marketing budget for 2013 compare to that of your competitors? A new survey by StrongMail has some insights. Overall, businesses are bullish on marketing for 2013, with a total of 89 percent saying they will either increase or maintain their level of marketing spendin Read More

Helpful basic tips for your marketing and publicity efforts. These are the basic foundation for success. Read More

For those new to Internet Marketing, a quick guide for the beginner to begin understanding the benefits and process of link building. Read More

If your business needs to create buyer personas to assist with your marketing efforts, this is a slick, step-by-step guide to helping you do so. Read More

THE PR VERDICT: “D” (PR Problematic) for Snoop Lion, né Dogg. His metamorphosis into Snoop Lion needs a more radical script.
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You’ve taken big steps this week. You’re going to reap the benefits, whether you break up with your client or not, because taking control of your business is empowering.

Now, before we say goodbye, I want you to ask yourself one very important question:

“HOW did I get into this situation and Read More

There’s a common misconception that the only way to be successful on Twitter is to have thousands of followers.

Not true.

You need followers, but you don’t need that many to get results.

What’s more important is how you use Twitter. Read More

Today, I'm going to give you some basic strategies and tips that will help you get more clients and make more money from your freelance writing business.

We’ll be using an effective self-marketing strategy: cold calling. Read More