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If your business needs to create buyer personas to assist with your marketing efforts, this is a slick, step-by-step guide to helping you do so. Read More

THE PR VERDICT: “D” (PR Problematic) for Snoop Lion, né Dogg. His metamorphosis into Snoop Lion needs a more radical script.
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You’ve taken big steps this week. You’re going to reap the benefits, whether you break up with your client or not, because taking control of your business is empowering.

Now, before we say goodbye, I want you to ask yourself one very important question:

“HOW did I get into this situation and Read More

There’s a common misconception that the only way to be successful on Twitter is to have thousands of followers.

Not true.

You need followers, but you don’t need that many to get results.

What’s more important is how you use Twitter. Read More

Today, I'm going to give you some basic strategies and tips that will help you get more clients and make more money from your freelance writing business.

We’ll be using an effective self-marketing strategy: cold calling. Read More

Does your business have a mission statement?  What’s the standard you hold your company to? What’s the goal? Have you thought about creating one? What would it state?   Do you think it’s something that only larger companies create to showcase their social responsibility?  Do you think that your sma Read More

Inbound marketing, to me, is about sharing what matter for me and I think would also matter for my audience. Read More

As online businesses look for better ways not only to communicate with their customers but to communicate with sales staff and other associates, the cloud is becoming a bigger factor in their business practices. How can brands better use cloud systems? Read More

Whether you work from home growing a direct sales team or manage a sales team at your job, team leaders need to have a good understanding of the strengths and weaknesses of their members and they need to be able to coach them to improve. Read More

You gotta check this crowdfunding project: Becoming an Entrepreneur - an upcoming visual guide to entrepreneurship by Funders and Founders. Read More