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How do you build something that’s time-tested, but audience-approved? Here are four trustworthy techniques to consider when marketing your next business idea. They’re four small things that have proven to work time after time after time. Read More

This interview looks at the experiences of moving an accountancy practice to the cloud and the operational benefits that it brings. Read More

Behind the scenes of the Tannery Restaurant hear how Máire keeps such a tight ship, what her typical day would be and how they give back to the community of Dungarvan. Read More

here's how to do your own brief Management Accounting exercise. Hopefully this will underline the ease and value of the process! Read More

Most business people have a profile on Linked In and I'm sure you do. However, is your Linked In profile as professional, effective and engaging as it could be? Read More

The use of effective business communications and learning how to coach and counsel employees are the hallmarks of an effective manager as coach. Read More

There is without a doubt one boss that I have had in my marketing career that I would call out as the very best boss I ever had. Partly as he was so exciting, inspiring and technically excellent, but also he taught me some key principles about what makes a great leader and boss Read More

As buying decisions become more dependent on referrals and perceptions and less on traditional advertising, use personal brands to earn more trust for your SME. Read More

Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you’ll understand that activity breeds activity. Read More

Here are 3 initial, yet critical, steps to building a financially sound local business that’s here to stay. Read More