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3 metrics, just 3, that confirm you either are or are not serving your customers. You know customers, don't you? The ones who volunteer to give you their money. Read More

A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media. Read More

Review of Gist, a great web click for entrepreneurs/business folks who want to keep their social media, email, and other online features synced. Read More

Mutual exclusivity means that I can have either A, or I can have B, but I cannot have both A and B. The myth of mutual exclusivity in prospecting goes like this: “If I use inbound marketing methods, then I can’t use cold calling methods.” The problem with believing that any method is mutually exclusive is that it believes one choice is always the right choice. Read More

A well organised usability test not only provides feedback from a user's perspective on the site's ease of use, but it also points to where improvements can be made. This blog contains details on how best to organise a usability test. Read More

It is up to each person what they do with feedback received, but the worst a Manager can do is “nothing”. This is an opportunity for improvement, it must be taken. Read More

Linkedin for Life & not just for Christmas. Linkedin for Life & not just for Christmas. Useful article about long term approach to networking. Read More

Thought as a starting blog for 2010, I'd explore two elements of Leadership - self-leadership and organisational leadership - which we can then mull over in more detail in further blogs. Read More

At a perspective, a business is just like an egg that has not yet hatched. You need to incubate first and supply enough heat before it will hatch. Oftentimes, the incubation process requires you to shell out money. It is sometimes expensive. Read More

Watch Guy's 40-minute presentation at TiECon 2006 on The Art of the Start. Be inspired and learn something. Read More