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In the age of social media, you can use Wikipedia -- the world's online encyclopedia –- as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. If you want your organization to be listed in Wikipedia, Walsh and others who’ve succeeded recommend the following steps. Read More

The key to achieving your desired conversion rate is relevancy -- pure and simple. It's more than using your microsite software to support specific campaigns. It's about testing and delivering personalized emails with relevant content that drives customers to a personalized and relevant experience on your microsite. Learn more... Read More

A special review of Trust Agents by Chris Brogan and Julien Smith. Plus a look at making bucks from blogging with Chris Brogan and breaking down his one-man media empire. Read More

Coming up with creative ways to let customers and prospects know what social media sites your business is on is the key to getting traffic to those sites. Read More

There are two groups of people who cold call: telemarketing firms and professional salespeople. For telemarketing firms, cold calling is what they do. For professional salespeople, cold calling is one tool in an arsenal of many tools (or at least it had better be). There are many reasons that salespeople don’t like cold calling, but in professional salespeople, it is rarely a fear of rejection. I Read More

Among all the other rituals of the season, the New Year brings with it the season of goal setting, both organizational and personal. For individual sales professionals, I have always believed that goals are only half the story, a means of executing is the other. Read More

Are you an employer but living in the dark ages as far as social media is concerned? Wake up to the new addiction before your business pays a heavy price. This article will hopefully alert you to the dangers of remaining an ostrich in a quickly changing world. Read More

Searching for the next big idea that will revolutionize your marketing and gain new customers? Well, the answer just might be found in history that you can adapt for your business today. Here is one story which has similarities to today’s environment and the challenges facing small business.
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Do you give up easily, or do you pursue projects to completion? The answer to that question has a direct bearing on your level of success. Read More

Up and coming web design trends for 2010 are explored. Topics include flashy is out, practical is in, a real presence behind your site, analytics, widgets, apps and more.

2010 may title the scale of small busines websites over the 50% limit Read More