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Here's an update on the story of the cereal maker we blogged about the other day. You'll recall that this particular company, now identified as Kellogg's and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child's IMMUNITY.” Read More

Believe it or not, it takes a long time to become an overnite success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged. Read More

Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More

Mobile marketing is becoming a big buzzword in business and marketing. I am predicting that it might become bigger than social media? Possible? Yeah! But why should you care as an entrepreneur or small business owner? Read More

International selling is harder than selling to clients in your own country. Here are 12 reasons why international salespeople have a more difficult task selling to different cultures. Read More

In 2009 we saw exponential growth of social media. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive. What are the near-term trends we could see as soon as next year? In no particular order: Read More

While many business owners are blaming the recession for their financial problems, Orrel is actually crediting the slowdown (and being laid off) for her success--and she's not alone. Despite the downturn, startups are popping up around the country, as recently laid-off workers turn from seeking employment to launching their own businesses. Read More

Starting an unusual food business. Utilizing website for a genius business move Read More

Fortunately, it's starting to feel like the wave of social media hype has crested and small businesses can turn their attention to understanding social media “best practices” rather than obsessing over next week's new tool. Today's greatest small business opportunity awaits those who learn to skillfully blend the awareness creating, automating, Read More

This whole social media thing for small business can be confusing, I know, I speak to groups of small business owner routinely and hear things like — “I'm overwhelmed, I'm tired of the hype, what do I do first, how do I find the time.” If you've ever found yourself saying something along those lines, I would like to let you know that I've taken Read More