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In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business -- but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider eac Read More

Here is a discussion along with excellent tips on how to develop email subject lines that help you stay out of the spam filter. Read More

This blog post discusses how to turn satisfied customers into true fans using social media tools, customer service above and beyond, and consistency, among other things... Read More

I received this list in my email the other day and busted out laughing with each comment I read. I guess it's funny as long as my manager isn't saying these things about me. I knew immediately that I had to share it with all of my readers! Read More

With over 120 million U.S. viewers, YouTube is used by President Obama for his weekly State of the Union Address, by universities who share lectures from star academics, and by celebrities such as Miley Cyrus who use it as a lifestream. Aside from the popularity of YouTube, the site exploits the most powerful branding medium of them all, video. Read More

Trust Me: Four Steps to Authenticity and Charisma Marketing podcast with Nick Morgan (Click to listen, right click and Save As to download — subscribe now via iTunes [Trust Me: Four Steps to ... ] Trust — can't get enough of that as a brand, business, or person these days. Everyone knows that, but what they may not know is that there are thi Read More

Too often sales is focused on selling the lowest price or the idea of the best value. But those aren't always the real motivators, for many, it's the lowest perceived risk, and that's the key! Read More

What's a megatrend, you ask? It's something big. I'm talking really big. Think of a giant unstoppable tsunami of change transforming society as we know it. Think global warming scale -- then apply it to mass human behavior. Think glaciers carving the grand canyon of consumer sentiment. So what are the new megatrends that Adam Kleinberg b Read More

Here's an update on the story of the cereal maker we blogged about the other day. You'll recall that this particular company, now identified as Kellogg's and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child's IMMUNITY.” Read More

Believe it or not, it takes a long time to become an overnite success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged. Read More