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No one can challenge the fact that TV is a revolutionary technology with wide influence and reach, but are advertisers still paying it much heed? TV advertising is very costly while social media advertising could potentially be free or at the very least, affordable. Moreover, social media could be much more effective than TV with people spending Read More

The difference between Public Relations (PR), Advertising and Marketing used to befuddle me. I am sure many of you are still facing this confusion and I plan to help you discern the difference. PR as I have explained in my previous article, involves creating and managing all forms of contact with a company's publics. Hence, PR inevitably has to d Read More

Abby Prince of SmallBusinessNewz interviews Jennifer Laycock, editor-in-chief of Search Engine Guide, about search engine marketing for small business. Among the most important takeaways: using social media is amongst the best ways to promote your small business but use these tools to listen to customers' needs not just to promote, don't worry i Read More

This hour-long presentation on small business blogs with Anil Dash of Six Apart is a great overview for any small business people who are not already convinced of the benefits of a business blog. I will confess that as a professional blogger explaining to clients the importance of blogging and what it can do for your business that I am somewhat bi Read More

We all want the American Dream - to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it's a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction. Read More

You read it right. Carmine Gallo's post at BusinessWeek.com is a fairly thorough explanation of how NOT to give a business presentation. From obvious disinterest to calling attention to your own mistakes and amateurish use of presentation tools. Carmine's post is a laugh riot because it's a very vivid description of the presentation from hell. Read More

Did you know that 25% of India's population with the highest IQ is greater than the total U.S population? Did you know if MySpace is a country, it would be the 5th largest country in the world? I wouldn't know if I didn't catch this video. Read More

From the start of the presidential poll to a vote recount and Neda Soltani's death, the crisis has never failed to get massive media attention both online and offline. What has been particularly striking is how heavily social media is being used to deliver news of the situation to millions of people online. Read More

If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a "hashtag," and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag? Read More

In this economy, when budgets are tight and spending is scrutinized, it's often tempting to cut the marketing budget. Not so fast. Before you take this potentially self-defeating step, you may want to perform a few experiments to see which marketing strategies work and which don't. Why eliminate programs that make you money? And why keep the duds Read More