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Are you striving to reach the highest standards to grow your brand and develop strong customer relationships with your marketing? Then "Don't" Sweat The Small Stuff". Here are a few ways to not sweat the small stuff and get greater results with your marketing: Read More

Starting up a small business with friends can be somewhat off-putting, but if you keep to a few important ground rules from the beginning, it can be a good experience. Here's a checklist to make sure your approach is "friendly"... Read More

The great thing about owning a small business is that we can all learn from each other. In this interiew with Rebecca Derrington, founder of SourceBottle she shares her experiences with her new business, including marketing lessons learnt. Read More

Often in small business marketing, focus is on implementing marketing tactics to attract new customers to your business. Once they become customers, do you actively pursue activities that will expand on their relationship with your business? Before you select the marketing tactics it is best to ask yourself these questions: Read More

Personal credibility is something many people have a hard time trying to define. But it's pretty simple: it's all about respect, trust, and being believable. When trying to build your credibility, here are certain things you should try to avoid. Read More

To state the obvious the more you know how your customers think, feel and behave the more successful you will be with your marketing. It takes out the guesswork. Like any relationship it takes time and commitment to gain a deep understanding of your customers. Here is a quick survey for you to take to see how much you do know. You may want to inclu Read More

Drew McLellan (www.drewsmarketingminute.com) shared the three resources he turns to filter Twitter's noise. Read More

How businesses can avoid wasting time on social media by setting social media objectives and the right social media marketing strategy. Read More

Why not take advantage of marketing to one of the largest demographics-the baby boomers? Get insight into what makes this audience tick and what products and services they want... Read More

The USA is the great melting pot of people from many cultures — and it is that melting pot factor that helps drive the innovation taking place today. In my earlier post, Five Reasons Why America Is A Great Place to Run a Business, I listed one of the success factors as follows: Read More