BizSugar.com › User › martinzwilling › Voted

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. The same applies to manufacturing and almost any process these days. Outsourcing is defined as contracting the work to another company, usually l Read More

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. But I’m not convinced that it’s as simple as that. Many are just not facing the reali Read More

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. In reality, more features will more likely make the product confusing and less usable to all. Focus is the art of limit Read More

Not so long ago, business leaders operated behind the scenes, and even long-time employees rarely heard from them or saw them in the news. Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. To be Read More

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile (SoLoMo) to the mix. Mobile and global Read More

Every entrepreneur and every business I meet in my consulting and mentoring role has great intentions of bringing real innovation to the market, yet I find that most ideas are merely small extensions to existing solutions. I believe we need more non-linear “out of the box” thinking, to come up with Read More

Whether you are an entrepreneur managing a startup, or a corporate executive with thousands of employees, it’s hard to ignore the evidence of big value from happy employees. According to a classic study from Deloitte, happy employees have been shown to be up to 20 percent more effective in the work Read More

Welcome to another challenging new year ahead! You’ve probably already made your resolutions for 2023, but if not, I suggest a renewed commitment to finding happiness and satisfaction in your chosen business lifestyle. After all, most of us spend more hours in this role than any other, and life is Read More

Most entrepreneurs are so convinced that they are the disruptive element, they fail to anticipate that unknown facts or events can and will occur to disrupt their own well-laid plans. While it’s true that there is no way of know specifically what might happen, you need to anticipate the worst, and Read More

Every business owner and entrepreneur I meet in my consulting rounds dreams of finding that “disruptive” innovation that will supercharge their business and move it into the ranks of business unicorns (billion-dollar valuations), such as SpaceX and Apple. They don’t realize that these are still rar Read More