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Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. In my experience, it’s t Read More

In case you hadn’t noticed, the world of business is becoming more and more a “gig economy.” This simply means that the number of people with a long-term single-employer agreement is going down, and the number of short-term contractors and freelancers is going up. It’s good for professionals, who g Read More

Since most small business owners are justifiably proud of the service they deliver, they don’t even anticipate a negative online review or threat to their reputation, until it happens. Unfortunately, trying to recover after the fact is tough. The best way to protect your reputation online is to sol Read More

The message I hear publicly from most entrepreneurs is that you have to think outside the box and take big risks to ever beat the odds and be among the less than ten percent that experience real success. But privately, as a mentor to many entrepreneurs, I see mindsets and attributes that may be equ Read More

A theme I often hear from the entrepreneurs and startups I advise is that once they see that first surge of traction from customers, they can relax and enjoy life for a change. The reality could not be further from the truth. In today’s world of growing competition and customer evolution, holding y Read More

Every dedicated business professional I know can’t find enough hours in a day to do their best work, and yet they often find themselves saying yes to new requests from the people around them. In some cases it may be fear of retribution by the boss, but more often they just hate to disappoint others Read More

In this age of social media and world-wide Internet, message delivery from business leaders needs to change, just like the message changes from leaders in your personal lives. Just a few years ago, no one could have imagined getting text messages from parents, or a President prone to communicate vi Read More

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect. They tel Read More

As a new business advisor, I am no longer surprised that every new entrepreneur believes the hard part is creating the first product and the business. Perhaps luckily, they have no idea that scaling the business and maintaining vitality as a mature business is even harder. What most often kills a c Read More

The realm of an entrepreneur is all about change, but in my experience as a mentor to business founders, I hear too much about incremental change, and not enough about revolutionary change. Adding a couple of new features to Facebook, and calling it something new, may seem less risky, but creating Read More