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Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the Read More

No matter how excited you are about it, no matter how much you believe—and you absolutely must believe—you don’t sell what you want to sell. Read More

Normally, I refrain from commenting on specific organizations, particularly when they are clients, and I’m going to be critical. But I have to applaud Jack Welch’s comments at the World Business Forum on the way HP’s Board has handled (or not handled) leadership development and succession planning Read More

Online communities need promises you can keep. Why promising too much is NOT part of a good social media strategy. Read More

It takes a lot more time, effort and money to win new client than to get a reorder, it’s a known fact. Yet most small businesses focus their strength into winning new accounts rahter than keeping the existing ones.
In some Read More

EO is seen as impersonal and detracting from the message they are trying to convey. It doesn’t have to be that way and I want to look at 3 reasons you need to give some focus to the search engines. Read More

How to keep your comments from getting lost in Neverland of spam? How to not be marked as comment spammer – assuming that you are not one? Read More

In this article we look at why the free trial is so important and how it is one of the best ways to market your product. We also run through some of the do's and don'ts when offering a free trial. Read More

If you are an entrepreneur who is passionate about going green, check out how entrepreneurs turn their love for the environment into unique businesses. Read More

You know, if you read here that I occasionally find something that bugs the hell outta me, and I rant on same, right?

Then get ready for another “Rick Mercer” ride, canucks!

Got this email below in it’s entirety….sent to me this am…and I read it and the air was “blue” around my desk for about Read More