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What has been our biggest learning in our attempts to drive adoption of Social Media inside the corporation? Social Media is about People, not about Tools. Read More

The term “trusted advisor” used to mean that the salesperson had the business acumen to help their clients achieve better outcomes. It has now come to mean something less; namely, the false idea that trusted advisors don’t sell. Read More

Social media is the new black in marketing. But how can we really make our social media activities make a difference and have an impact on our business? Read about how you can increase the effectiveness of your social media actions and build a better following. Read More

Online content, through a blog, is a great way to reach more people, build relationships, and drive sales. Always remember to make your last post, your best. Read More

Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI Read More

You have no doubt heard the saying ‘discovery is not about seeking out new lands, but looking at existing lands with new eyes’ Read More

Google Image Search is the version of Google dedicated to images and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Read More

There are important legal considerations to keep in mind when buying a business. Read this guide to understand what you can expect, and what to look out for when you're in the market to purchase an existing business. Read More

Lawsuits are expensive, time-consuming, and can considerably hinder a small business. Detailed, well-drafted, and skillfully negotiated contracts are worth the Read More

Former personal finance columnist Tiare Rath provides an extensive look here at some of the ways small businesses can reduce their health care costs. Some of these decisions might be hard ones and it is up to you to make up your mind what is necessary to address the issue in your business. See the full article in the small business information section at About.com. Read More