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Those of you who follow me on Twitter will know I'm a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I've been a loyal user ever since. It is a web based Twitter app, and actually if full used to it's capacity could be considered a Social CRM tool Read More

electing a domain name can give you a big head start in creating that perfect (sales producing) social media hub.

I have a personal bias towards picking a domain name that means something versus a clever brand name. I like to think this is a lesson learned by hard-knocks, take it from the guy who named his company Kaleidico. It is hard to build traffic to a word that means nothing and sets no Read More

This post explores when is it okay to sell based on price alone? When will it destroy you and your company? It all comes down to knowing your company's business strategy. Read More

When you have to resort to suing your competitors to regain market share, something is seriously flawed with your view of your customers. Read More

True salesmanship in retail is all but disappeared in most sectors of the industry. Customer service and merchandising seems to rule the day at the mall. Not that customer service and merchandising aren't important, mind you, but what about the ancient art of face-to-face selling? Read More

Differentiation is in the eye of the beholder, articulating it in the form of questions that will help the buyer see the difference based on their real agenda. Read More

When you have to resort to suing your competitors to regain marketshare, something is seriously flawed with your view of your customers. Read More

Today's podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book Hired 2.0 - Recruiting Exceptional Talent at the Speed of Light and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff. Denis is a long time associate and friend of Read More

hile new customers are great, returning customers are even better. Social media offers a number of opportunities to turn your new and existing customers into repeat customers and fans. Read More

Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter. Read More