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Here is part 2 of how to measure advertisement effectiveness. As expected, there were some questions on my last post, primarily about my claim that you can’t really measure the effectiveness of advertisement. I just want to emphasize what I said early on the article. There were two main points in.. Read More

2010 was the year social media moved from cutting edge to mainstream (right?). And what a wild ride it has been. While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about:

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Blogging Success Summit 2011: The Largest Online Business Blogging. How to use your blog to gain more exposure, generate quality leads, and increase your sales. Read More

One of the focus points for Social Selling University will be on the sales persons use of LinkedIn. I’m fairly certain that all my readers have a LinkedIn profile, if not you really need one. LinkedIn is a professional platform typically used for people to create a profile and keep in contact with Read More

This was a timely update from Paul as I was putting together the post on personal branding for sales people. Anyone that is serious as a sales person needs to be aware what their personal brand is.

Dealing with Customer 2.0 is hinged on being searchable and having a dense online identity that s Read More

We let a lot hold us back because "We don't have the time." The One Hour Rule is simple: Define a goal, find an hour every day to work towards that goal, look back and smile. Read More

Few small business owners would argue that they need small business insurance, but most are confused about what type of coverage they need. Read More

When delivering products or services to customers, it is not enough for business to simply do the basics. With the level of choice in the market, it is vital - especially for smaller businesses, to go that little bit further to ensure customer satisfaction and on-going business success. A lesson fr Read More

At the end of the day, you probably don’t want to work on your business for the rest of your life. Maybe you have other projects you want to work on or maybe you just want to retire — either way, at some point you’ll want to get out of the day-to-day grind of running a small business. Whether you w Read More

Creating my own virtual business on the web hasn’t been without lessons learned. But there’s something about having your own business, and earning your own income, that gives you a new perspective on business both personally and professionally.
As I look back on this past year and celebrate almost Read More