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A discussion on the future of digital publishing and blogging and a sampling of those who are leading the way (Gary Ardnt, Michael Stelzner, The White Collar Brawlers, Greg Ng, and Ishita Gupta). Read More

If you own your own business and have small kids, you probably know that it ain’t easy to find a balance between the two. But for two moms in New York City who run a small company that organizes ‘Great Green Playdates’ for parents and toddlers, mixing business with family is a formula that seems to Read More

There have been different processes on how to plan an effective advertising campaign for small businesses. It all depends on the system that is adapted by the marketing/advertising personnel you have or the advertising agency you hired.

If you have been working in the advertising industry... Read More

As we enter December and the home stretch, it is a good time to see which of the things you commit ed to put into practice at the start of 2010 you were able to accomplish. On the one hand you still have a month, on the other an opportunity to learn and take something from the experience into 2011 Read More

Today marks the beginning of December, which means that the holiday season is well underway. In shopping malls across the country, Christmas decorations have been up since October 1st and radio stations such as B101.1 have been playing Christmas music 24/7 for the past several weeks. In addition, Read More

Online internet marketing are the buzzing expressions these days. The basic theory behind is that it is advertising made via the internet as against offline or customary marketing and advertising, which usually entails conducting customer presentations or discussion with the customers in person for Read More

Google’s algorithm analyses over 200 on-page and off-page factors when ranking a site. Google has revealed some key factors that help webmasters increase their sites rank. One of these is backlinks! Alex Papa explains the importance of backlinking and the factors determining backlinks' qualtiy. Read More

Some of you might be looking for the magic formula so you can build a business case and go sell the social media plan to your boss, maybe the Head of Marketing, CEO, etc. You will realise then, that ROI is very tied to specific metrics that you must define before hand (otherwise, what are you measu Read More

Bit.ly bundle will allow user to share multiple links with one short links. You can not only create a bundle but you can rearrange, add and delete the links from the particular bundle you have created. Read More

Did you know that of the 220 deaths on Mount Everest most occur on the way down. That's right, in Business and in scaling the world's highest peak, getting to the top is oftentimes only half the battle.

A look at achieving success and maintaining it... Read More