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Along with its companion podcast, “When & How to Build a Brand,” Branding For Dummies co-author Barbara Findley Schenck provides an overview of what brands are, what they do, and why they are suddenly such a big deal in the business world. Read More

Gladwell's writing and insights are always worth reading. He is the author of The Tipping Point and Outliers -- two very popular books. Read More

Every can and should help their economic circle, or the price. Read More

In 24 hours (give or take), much of the United States will be on a holiday weekend. It might be tempting to lay low and start the holiday early, like maybe right now. But Read More

Sales 2.0 is getting tons of buzz right now in the technology market. There are lots of different definitions out there, but here's mine: Sales 2.0 is an outcome not an event. The process requires you to transform your business from one that is focused on selling to one that is focused on letting the market buy from you. Sales 2.0 requires a Read More

While RFP's and tenders continue to grow, sales people are getting more creative in dealing with them Here is you chance to show your stuff and tell the world how you sell rather than just submit. Read More

Selling and presenting are two different things that only on occasion and under specific circumstances go well together. Read More

Steven Bachert wants you to do something that, at first blush, may surprise you: he wants you to stop “handling” objections. How can you do that and still succeed as a salesperson? Listen to this week's episode of the Sales Management 2.0 podcast to find out... Read More

Now, I'm no Anthony Hopkins, but training in acting and theater has definitely enhanced my sales career. With one foot in the world of theater and the other in the realm of business, here are a dozen suggestions to help you perform effective sales presentations. Read More

They're having a bad day. Or they're rushed. Or they're just naturally pissy people. If you work in sales, you've met them before. They're pissy prospects. Read More